brand assets
Media Kit.
Everything you need to write or produce a piece on Sister Signal. Free for editorial use. For high-resolution assets, custom interviews, or anything not listed here, please email press@sistersignal.org.
the mark
Logo.
Please don't recolour, distort, or place text over the logo. Maintain at least 16px of clear space around it.
the palette
Colors.
Brand pink
#D65A8C
Primary accent — links, CTAs, headings.
Brand soft
#FBE4EC
Background washes, soft cards, hero gradient.
Brand deep
#1B1F2E
Wordmark + display headings.
Background
#FFF7F3
Warm white — primary surface.
Foreground
#221E2A
Body text — never pure black.
the type
Typography.
Display
Playfair Display
font-family: 'Playfair Display'
Body
Inter (system)
font-family: ui-sans-serif
Script accent
Pinyon Script
font-family: 'Pinyon Script'
the voice
Copy & taglines.
Primary tagline
Clarity is protection.
Secondary tagline
Emotional safety. Relationship clarity. Empowered choices.
Boilerplate (short, ~50 words)
Sister Signal is a private emotional safety companion designed to help people recognise unhealthy relationship patterns, strengthen personal safety, and make informed decisions with confidence. Available on iOS and the web, with full English and Spanish support.
Boilerplate (long, ~110 words)
Sister Signal was created from lived experience. The platform combines a trauma-informed educational library, AI-assisted message decoding, nervous-system tools, a Trusted Circle with quiet check-ins, a Quick Exit calculator disguise, and a financial-freedom toolkit — all wrapped in a privacy-first design that lets users remain anonymous if they choose. Sister Signal is iOS-native (App Store) and web-available, free at the point of need, and bilingual (English and Spanish, es-MX).
Founder bio
Sister Signal was founded by a survivor of intimate partner abuse who, in the aftermath, could not find a tool that felt safe enough to use. She built the platform on the conviction that clarity is itself a form of protection — and that survivors deserve technology made with the same care they were not always shown.
essentials
Quick links.
need anything else?
We can send high-res files, screenshots, interview availability, or survivor introductions (with consent).
Email press@sistersignal.org